The Story of Blauer

Blauer is an American brand founded upon the finest of Italian design. The brand’s creative director, Enzo Fusco, pulls inspiration from army-style garments that he keeps in his personal collection. This has influenced the metropolitan and cosmopolitan fashion that defines the brand. 

The story of Blauer is synchronous with that of the American dream. It is a family-run business, founded in Boston, US in 1936. In the fifties, it began producing garments for the American army, navy, police, and other armed forces. The high quality and authenticity of materials used led to the brand becoming the leading manufacturer of uniforms for public services until today. Due to the impressive quality and statement-making style of the garments, it has since been introduced to the fashion market - allowing brands like us, Movrs, to stock it for stylish people like you.

Blauer makes its commitment to sustainability by creating specific collections which are made exclusively with eco-friendly materials. One of such is the Blauer USA Fall Winter ‘021 collection. Within this range are down jackets, which are made 100% from recycled materials - from fabric to padding. The material used is known as Repreve, and is retrieved from recycled plastic bottles. 

The label’s trainers reflect the elegant, cosmopolitan style that distinguishes Blauer from others in the market. With shoe colours ranging from white, to black, navy, and military-like shades, Blauer provides the perfect choice for the everyday or work trainer. The leather insoles found in many of their shoes provide maximum comfort, while the premium fabrics used in the outer shoe exude maximal style. It is the ideal brand for those who like to keep things both simple and smart.

 

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